Almost 25% of companies invest in mobile optimization as a top SEO tactic.60% of smartphone users have contacted a business directly using the search results (e.g.The average American has access to more than ten connected devices in their household.Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017.As of 2019, mobile devices, excluding tablets, generated about half of all website traffic globally.70% of shoppers surveyed say the ability to shop in-person/ in a store is important when deciding which brand or retailer to buy from.46% of shoppers surveyed confirm inventory online before going to a store.Over a two-year period, there was a 250%+ growth in mobile searches for "store open near me" (Think with Google, 2019).60% of smartphone users have contacted a business directly using the search results such as the "click to call” option."Where to buy" and "near me" mobile queries have grown by over 200% in the past two years.59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.According to a 2019 study, search traffic generated 65% of total ecommerce sessions, 33% was generated through organic search, and 32% was generated through paid search.51% of shoppers surveyed say they use Google to research a purchase they plan to make online.Global B2C ecommerce sales are expected to reach $4.5 trillion by 2021.On the other hand, popups, the most popular signup form, have the second-lowest conversion rate (4%). Landing pages, the least popular type of signup form, have the highest conversion rate (24%).
In a survey conducted by Databox, 70% of respondents said that SEO is better than PPC for generating sales.Website conversion rates drop by an average of 4.42% with each additional second of load time. The first five seconds of page-load time have the highest impact on conversion rates.Only 17% of marketers use landing page A/B tests to improve conversion rates.